Free Stuff

Compliments of Wizard of Ads and Wizard Academy Press

Ad-Speak Calculator
Measure your copy for the overuse of jargon and bland advertising terms.

The Wizard Chronicle Newsletter
Marketing wisdom for small & medium businesses. Delivered weekly to your in-box. 

Making Ads Work - Free e-book
If you are going to advertise, know how to do it right. This is how.
The writings of Roy H. Williams as compiled by Wizard Partner Craig Arthur

 How to Calculate Your Ad Budget
An online calculator thanks to Wizard Partner Dave Young
(The link will take you to a new page off this site.)

How to Measure the Strength of a Brand 
In this free pdf download, the Wizard of Ads explains how to conduct an Evocative Word Association Survey to measure the brand essence of every competitor in your category. And best of all, it’s a survey you can conduct with your own staff. by Roy H. Williams
(When you click the link a PDF will download.)

Rules to Remember When Conducting a Public Opinion Survey
Do you know your company’s percentage of unaided recall? If you don’t know, find out as fast as you possibly can. Your future depends upon it. These are the guidelines for doing it right. by Roy H. Williams. (When you click the link a PDF will download.)

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