Friday
03Jul
Which Take-Away Restaurant Would You Choose?
Jul 3, 2009 | in Customer Experience, Marketing Wizard Partner Dave Young looks at the difference a first mental image makes.
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Jul 3, 2009 | in Customer Experience, Marketing Friday
03Jul
A New Angle of Approach
Jul 3, 2009 | in Change, Character, Goals, Words of Wizardom “Aim for success, not perfection. Never give up your right to be wrong, because then you will lose the ability to learn new things and move forward with your life. Remember that fear always lurks behind perfectionism. Confronting your fears and allowing yourself the right to be human can, paradoxically, make yourself a happier and more productive person.” — Dr. David M. Burns
Thanks to Wizard Partner Clay Campbell for sending the above quote.
Thursday
02Jul
How I See The World
Jul 2, 2009 | in Words of Wizardom “There’s treasure everywhere.” - Calvin & Hobbes (Bill Watterson)
Thursday
25Jun
Monday
01Jun
Monday
01Jun
Maximize Your Google Adwords Investment with These 6 Tips
Jun 1, 2009 | in Advertising, Customer Experience, Online I am a big fan of WebProNews. Great content. Interesting Interviews. Practical Ideas.
In one of their latest articles titled, Google Shares 6 Ways to Maximize Your AdWords Investment they share some simple yet valuable ways to optimze your online marketing dollars.
Tips one and two specifically target value seeking customers. Well suited advice in tough times. While tips three to six are relevant at all times.
I have highlighted my favourite tip. Something every business owner needs to concentrate on, be it face-to-face, online, or in store.
The Six Tips
1. Focus your ads on low prices and savings.
2. Use value-related keywords.
3. Make sure your ad groups are targeted and relevant.
4. Don’t waste money on irrelevant clicks.
5. Make it easy for customers to buy.
6. Focus your money on your high-performers.
Monday
25May
How to Optimize Your Website Copy
May 25, 2009 | in Around the Web, Copy, Online 
Optimizing Copy - a 10 Step Process by Bryan EisenbergOptimizing websites can be a daunting task. So many options and variables. What to do first? What will give you the biggest improvement?
Wizard of Ads Partner and Future Now Inc founder Bryan Eisenberg has now made the process a whole lot simpler… thanks to his latest article Optimizing Website & Landing Page Copy - A 10 Step Process.
The 10 steps according to Bryan…
When evaluating and improving copy I work through these 10 steps one at a time.
1. Headlines
2. First Mental Image
3. What’s in it For Me
4. Check for We-We
5. Remove the Black Words
6. Reformatting for Readability
7. Improve Your Verbs
8. Wording in Links in Calls to Action
9. Words Exist in Other Places Than Just Your Copy
10. When All Else Fails - Use the Sucking Wind Checklist
Some steps may sound obvious, some may sound a little strange… “Check for We-We!”.
Bryan explains each step in the full article.
As an added bonus you can view the slide show and listen as Bryan explains the process. However this training video will only be available until June 3rd… so be quick and have a listen.
Monday
18May
Success is a Dangerous Thing
May 18, 2009 | in Change, Character, Words of Wizardom “Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” - Bill Gates
Thanks to Jeffrey Eisenberg for sourcing the above quote.
Thursday
14May
Rupert Murdock Admits the Newspaper Business is "Malfunctioning"
May 14, 2009 | in Advertising, Around the Web, Media You constantly hear of declining newspaper circulations, now Rupert Murdock the News Corp Chairman and Chief Executive admits, “There is no doubt the traditional newspaper business model has to change”.
Murdock went on to say the ‘malfunctioning’ newspaper business had to change, and his company plans to start charging readers to access content on its web sites.
These comments were on the back of News Corp’s report of it’s newspaper segment posting a 97 per cent drop in its third quarter operating profit.
Source: The Townsville Bulletin, Friday, May 8, 2009
Wednesday
13May
