A Frustrated Radio Rep Speaks

Business Owners You Should Listen 

"Most small businesses should say “no” to the kind of tele-sell deals we flog off at the end of every month. I’m getting tired of burning clients for a two grand spend!"

That was part of an email sent to me by Kate #### (last name masked for privacy) a frustrated radio rep.

Kate speaks the truth. Radio packages and the typical tele-sell is why business owners sing, "I tried radio and it didn't work." This Old School type of sell is the cause of sales staff churn and client churn.

Have you experienced the type of package sell Kate talks about? 

Please email me and tell your story.

Craig Arthur 

PS. I was once a radio rep, so I know what Kate is feeling. I too was forced to sell packages. I did it badly. It felt wrong. It caused me much stress. So I searched for someone who could explain How Advertising Really Works. I read the Wizard Trilogy... attended Wizard Academy. Educated, I could no longer morally sell packages. As package selling was a non-negotiable part of the station culture... I quit.