Sunday
Dec162007
Always Put a Price on Your Products... In-Store & Online
By Wizard Partner Craig Arthur
My wife's favourite brand when it comes to hand bags is Oroton.
So on a recent holiday when Ange spotted the Oroton store, we had to make a sharp detour toward its front door.
Within 60 seconds, Ange signaled she was ready to leave. “Why the quick exit?” I asked.
“No prices,” was the annoyed answer.
Ange is an introvert and hates talking to sales reps. Around 50% of the population is like Ange.
I'm extroverted, but I still don't like having to ask the shop attendant, "How much is this?" Do You?
Later I checked online at www.oroton.com.au. Oroton has prices online, so why not in store? Maybe they do in other stores, I don’t know. What I do know is Oroton has damaged the relationship with one of its brand's evangelists. (and saved me a big hunk of coin)
Are all your products clearly priced in-store and online?
So on a recent holiday when Ange spotted the Oroton store, we had to make a sharp detour toward its front door.
Within 60 seconds, Ange signaled she was ready to leave. “Why the quick exit?” I asked.
“No prices,” was the annoyed answer.
Ange is an introvert and hates talking to sales reps. Around 50% of the population is like Ange.
I'm extroverted, but I still don't like having to ask the shop attendant, "How much is this?" Do You?
Later I checked online at www.oroton.com.au. Oroton has prices online, so why not in store? Maybe they do in other stores, I don’t know. What I do know is Oroton has damaged the relationship with one of its brand's evangelists. (and saved me a big hunk of coin)
Are all your products clearly priced in-store and online?
What does a store with no prices say to you?
Customer Experience
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