NameIT Burger promotion

Breaking Marketing Campaign: McDonalds new promotion gets 24,100 entries in 36 hours.

Tim Addington from www.bandt.com.au reports

"A campaign by fast food giant McDonald’s to name its new burger has received 24,100 suggestions since launching on Sunday night, and is predicted to become Australia’s most successful online engagement campaign this year. . A series of unbranded video tips will also be played out on YouTube, Google, Yahoo Video and WotNext."

Visit the promotional microsite http://www.nameitburger.com.au.

McDonalds is using it's 30sec TV ads to drive people to the website where they receive a much longer brand experience.

Your website is a half-step to your business door. Have you been using it to it's full potential?

Craig Arthur