How Much Should You Invest in Advertising?

Every business owner must decide for themselves what percentage of their profits to take out of their company and how much to re-invest in facilities, equipment, advertising and people. Sadly, due to the near-universal fear that "If it doesn't work, I've wasted my money," very few business people are willing to advertise as aggressively as they should.

Consequently, unrestrained growth is available in most categories to those who can afford the dollars and stomach the risk.

- Roy H. Williams

Go here to use the Wizard online ad budget calculator.