Your Brand... What Exactly Is It?

"A (Your) brand is the sum of the good, bad, the ugly, and the off-strategy. It is defined by your best product as well as your worst product. It is defined by award-winning advertising as well as by the god awful ads that somehow slipped through the cracks, got approved, and , not surprisingly, sank into oblivion."

- Scott Bedbury “A New Brand World”