What is Courage in Business?

But first what is courage?

"Courage is doing what you're afraid to do. There can be no courage unless you're scared."
~ WWI combat pilot Eddie Rickenbacker

Courage in business could mean doing any of the following:

• Making a cold call
• Starting a new business
• Booking a 12-month advertising campaign
• Saying 'NO' to a customer
• Saying 'NO' to an advertising rep
  
• Going against conventional business wisdom
• Hiring a consultant
• Making a presentation
  
• Asking for help
• Borrowing money
• Running with ads that well... don't sound like normal ads
• Voicing your own ads
• Attending a workshop
• Moving location
• Investing in new technology
  

Being the owner of a business means facing up to fears everyday.
Can you think of any more?

Let me know.