A Copy Metamorphosis

The First Four Steps. 

Master message developer Jeff Sexton waves his magic pen over some pretty boring we-we copy. Below is the ugly beginning... 

Founded in 1994, Marketing-R-Us is a strategic marketing consulting firm that enables enterprise technology companies to build and execute highly differentiated marketing positions to drive new customer acquisition and category leadership. We are unique, having a proven track record with over 150+ enterprise technology companies – delivering services and best practices for Customer Validation, Positioning, Launch and Field Enablement.

Our clients include industry powerhouses such as BEA Systems, Hyperion, Mercury, Oracle, Peoplesoft, SAP, Sungard and WebEx, as well as early stage category creators such as Ariba, ArcSight, DemandTec, Notiva, Taleo and Top Tier.

Spinkle 4 steps of persuasive copywriting techniques and the we-we, morphs into...

Your new technology should give you the edge in the market - but it won't unless customers understand the difference and believe it makes you their best choice.

Since 1994, we've been working with technology companies like yours to create marketing that does just that - translating a technological edge into new customers and improved market leadership.

We do this by providing you with:

• Our proprietary methodology for conducting customer research,
• Messaging that's proven to speak to customer desires.
• Our ability to train your sales team to follow-up on your messaging - translating corporate marketing to "street level" sales conversations.
• And our next-generation strategies for going to market that move beyond event-based product launches.

Interested in planning a successful campaign? We've already helped over 150 enterprise technology companies, including BEA Systems, Hyperion, Mercury, Oracle, Peoplesoft, SAP, Sungard and WebEx, as well as early stage category creators such as Ariba, ArcSight, DemandTec, Notiva, Taleo and Top Tier. Read some of their case studies

Do you want to know the four steps?

Read Jeff's full article, "You Ain't All That!" — A Marketing Copy Autopsy at the Grokdotcom.

PS. Stay tuned for part the second of this metamorphosis when Jeff applies the final 'spit & polish.'

PPS. Or join Jeff and Holly Buchanan in New York on September 17th for the Persuasive Online Copywriting seminar, where they'll help transform your copy. Sorry the course is now fully sold.