I'm off to WonderBranding... Will You Join Me?
Step through the portal and enjoy two magical days. (Oct 30 & 31)
You have all heard me rave about my fellow Wizard Partner Michele Miller. Well I have finally tuned my visit to the Wizard Home Office in Austin Texas to coincide with Michele's Academy, Wonder Branding Marketing to Women.
I'm excited.... so if you have been debating about seeing Michele live, now is the time. Gee... you'll even get to share a bottle of red with me. :-)
Here is a snippet of what to expect...
Ok... are you coming?WonderBranding teaches you how to understand women from the inside out - what language touches her mind, heart and pocketbook. It's an intensive, two-day seminar, jam-packed with information, real-life examples, discussion and creative experiences that will open your mind to a new way of thinking about your marketing, your customer and business in the 21st century.In this seminar, you'll learn about:
- how the female brain is "hard-wired" for branding
- why women have different needs for the same product – and how to speak to each of them in a way that compels them to do business with you
- the power of words and design in marketing to women – both in your store and on your website
- gathering the right kind of information to understand your customer better - the tools you can use to really get to know her
- what the "inside" of your business says to female customers
- how women use the internet – a comprehensive overview
- shattering stereotypes – what they are and why they're so harmful
- how to apply personas to your website
- how to attract qualified women to your website
- search engine marketing
- blogs
- the next wave in marketing to women – what new technologies mean for the future of marketing and advertising


Marketing to Women
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