Your Business in 2008 - Part 1

By Wizard of Ads Partner, Michele Miller

 

The Center for Media Research says online shopping has hit the tipping point:

In 2005, 51 percent of adults said they’d made a purchase online.

In 2006, it jumped to 58 percent.

In 2007, it hit 64 percent.

Jackie is still amazed at the number of businesses… great businesses… that still don’t have a strong online presence.  Consider how much revenue they’d generate if they did.

Think because you don’t sell online you don’t need a website?  A recent Pew Internet research study reveals that 58 percent of all shoppers say that even when they make a purchase in a store, they research it online first.

It’s not just about shopping anymore – it’s about information.  If you’re not where she’s looking, or don’t have the persuasive language to convince her that you’re the one she’s been looking for, you’re likely to be lost at sea.  Online presence is more important than any Advo flier or newspaper ad.  It’s an investment that could mean the very survival of your business.

Make sure you read Michele's follow up articles...

Your Business in 2008 - Part 2

Your Business in 2008 - Part 3