Now is No Time to be Timid

Wizard Partner Steve Rae raises some interesting issues in his new post, The Meek Will Not Inherit The Earth.

Here's a peek...

Hiring an inexperienced marketing manager.

"The car wash owner’s daughter graduated from college with a marketing degree and they promptly fired us from doing their advertising. This is not uncommon, but the result is almost always the same. The marketing grad decides to stamp their own imprint on the advertising and not put all their eggs in one basket. So they cut back on radio, add a little newspaper, try some direct mail and begin to wander aimlessly like a nomad in the desert.

After a year or so, they call to re-hire us because although they haven’t lost any customers, their business is down and they can’t figure out why

The advantages of an economic downturn.

But what a great opportunity for anyone who’s competitors are among the meek. Now is the perfect time to buy more market share. In fact you may never get another opportunity like this until the next economic downturn.

So what do you do?

Read Steve's article... The Meek Will Not Inherit The Earth.

Or you can watch the video post here.

The Meek Will Not Inherit The Earth - 3 from Steve Rae on Vimeo.

Steve and his Wizard Partners can help you grab market share.

Send him an email or in North America call 519-271-2450