A Bigger Threat to Your Business Than Recession

"Does she love you?"

"I think she hates me."

"Well that's a start, at least she's not indifferent"

- From a movie... can't remember the name

The biggest threat to your business is... Customer Indifference.

The real job of marketing is to move the bulk of people from indifference about your business, to some state of emotion about your business... preferably love. But remember, you will never please everyone. To move people in one direction means you will also move people in another.

Think about it.... Is there any subject, topic, book, sport, person, or business in the world that all people feel the same about? No... of course not, so get over the fact that some people will simply never like your business or your marketing.

Three questions to ask yourself.

1. What are we going to do, to move our current customers and potential customers from indifference to love?

2. Do we have the skill? Do we have the resources - money, time, energy, manpower - to implement our solutions?

3. Do we have the will? If we decide to try it, do we have the endurance to go the long haul and see this through to its end? If things don’t work out as we’d hoped, do we have the guts and flexibility to adjust to the situation, or will we cave in?

Recessions will come and go.

Customer indifference is a silent threat you must face daily.

The Editor: Questions 2 & 3 borrowed and edited from Wizard Partner Michele Miller.