Develop Your Business Experience Using The Five Senses

By Craig Arthur

Have you consciously developed your customer experience or are you leaving it to chance?

A customer only takes a few seconds to subconsciously sum up your business and form an opinion. Good or bad you largely control this experience.

First impressions are developed from all the touch points a customer has with your business - to start improving on these you must first see, hear, smell, feel, and taste your business as would a customer. Not an easy thing to do when you work “in” the business. So I suggest getting in a few outsiders… people who don’t normally visit your place of business, or better still first timers to the business.

Have them answer the below questions as your business is now.

What do your customers see?

What do your customers hear?

What do your customers smell?

What do your customers feel?

What do your customers taste?

Now you have an unbiased customer’s perspective, it’s time to go about systematically improving all the 5 senses of your business.

Spend time and money improving each of the 5 senses and you will create a positive, memorable experience for your customers and your staff. Positive memorable experiences create positive word of mouth.

Over the coming weeks we’ll look at each of the five senses and how you can develop a memorable customer experience for your business.

Stay tuned.