Australian Ad Spending 2007

We can all beat our drums about increasing revenues. But the real measure is when you compare against all in the category.

Figures from the Commercial Economic Advisory Service of Australia.
As printed in B&T Today - Thursday 10th April 2008 

Total Ad Spend for 2007: $13,200 Million
It appears all media increased revenues, however some grabbed more share than others.
Here is a breakdown of the big ones in order of percentage increase.

1. Online: Up 34.5% to $1,350 Million
2. Subscription TV: Up 29.8% to $275.6 Million
3. Suburban Newspapers: Up 27.9% to $801 Million
4. Outdoor: Up 15.3% to $436 Million
5. Regional Daily Newspapers: Up 14.7% to $432 Million
6. Cinema: Up 8.8% to $93 Million
7. Free to Air TV: Up 8.3% to $3,500 Million
8. Radio: Up 6.4% to $984 Million
9. Metro & Daily Newspapers: Up 4.3% to $2,340 Million
10. Magazines: up 4.2% to $780 Million 

The top 5 in terms of actual dollars increase.
1. Online 
2. Free to Air TV
3. Suburban Newspapers
4. Metro & Daily Newspapers
5. Subscription TV