Media Planning

Media selection should be the last consideration when planning your advertising. 

Here's the truth you need to hear about the media or the delivery vehicle of your message. Every media 'works' to some degree, but every media fails when it delivers a message no one cares about.

Relevance is what determines whether an ad works or not. In other words it’s what you SAY that counts. How the message is delivered is completely secondary.

Good media planning and buying will help optimize your advertising results. However without a relevant message your media dollars will be mostly wasted.

"Every business owner must decide for themselves what percentage of their profits to take out of their company and how much to re-invest in facilities, equipment, advertising and people. Sadly, due to the near-universal fear that "If it doesn't work, I've wasted my money," very few business people are willing to advertise as aggressively as they should. Consequently, unrestrained growth is available in most categories to those who can afford the dollars and stomach the risk." - Roy H. Williams 

Before you start spending your ad dollars, how much should you really invest? Thanks to Wizard Partner, Dave Young, you can run your numbers through the online calculator.

 

Comments

[graphic design sydney]

In advertising, media selection is the most important tool because it is related to the audience requirements. if media is not interested to the audience, then advertising can fail. However, it can help if it is up to the audience satisfaction standard.

Very good theory
thanks..!