The Future of Radio

Radio Ink CoverIn this week's Monday Morning Memo, Roy H. Williams looks at the changes to radio in the US, and it's latest competitors.

Here is an excerpt: "Sure, these new technologies, along with online attractions like youtube, myspace and facebook, and video game platforms like the Sony Playstation and the Nintendo Wii have added to the list of attention-gobbling gadgets that began with CDs, DVDs and cell phones back in the dark ages. In short, Americans have too many gadgets and too little time to play with them all.

The net result is that media is getting trickier to buy. But make no mistake, broadcast radio remains a powerful tool for local business. As soon as I find a better value, I'll let you know.

Keep in mind that
(1.) my consulting firm doesn't work by the hour and
(2.) I don't charge according to the size of the client's ad budget, and
(3.) my income is adjusted annually according to the growth of my client.

The moment any new media has the potential to be a more efficient use of my client's ad dollars, I'll be on it like a duck on a June bug. My future depends on it."

Have a read of the full memo.