Good Advertising = Promise x Repetition + Consistent Promise Delivery

Photographer: Donald L. Robinson,Bettmann/CORBIS"I figured that if I said it enough, I would convince the world that I really was the greatest." - Muhammad Ali

Ali backed up in the ring what he promised with his mouth. That's good advertising.

 

Wizard Tip: Don't say anything in your ads you can't back up consistently in your store. If you say you're the best, give me proof.