First Create a Delightful Customer Experience

"Any conversion process is like a leaky bucket - you pour water in, and water spurts out all the holes. You can keep adding more  and more water to the bucket, or you can patch up the holes. Clearly, patching the holes first makes much better sense. Create the delightful experience first then drive the traffic."

Waiting for Your Cat to Bark by Bryan & Jeffrey Eisenberg with Lisa T. Davis