Web Strategy in a Nutshell

By Wizard Partner, Dave Young

Your website must...

1. Be findable in the search engines
2. Have persuasive copy
3. Be designed for easy conversion

The non-SEO solution for Search Optimization
If you write your site in the language of your customers, talking about what's important to your customers, you'll likely need very little help from an SEO specialist. Because, if you are using the language and phrasing of your customers, your organic search results will do quite well.

One of the best ways to start getting good organic search results for this type of traffic is to start blogging. If you're diligent and smart about your phrasing, you'll start seeing results quite soon after your new content is indexed.

In addition, you'll need to follow good technical practices to make sure your site is easily indexed and the search engines can find your pages. 

Persuasion
Having a persuasive site is much more difficult that it would seem at face value. Not all of your visitors are persuaded by the same information. They have different values, they have different needs and they have different levels of patience to let you tell your story. Persuasion Architecture is our preferred method to design a persuasive strategy for your site from the very beginning.

Conversion
Have you made it easy for your visitors to do what you desire them to do on your site? Do you have strong and easily-understood calls to action?

The above is simple... but not easy.

PS From the editor. Dave Young is our Online Persuasion Specialist.  You could spend months, possibly years experimenting with Persuasion Architecture, or you could simply hire Dave's team to do it for you. Your results will happen much faster. (If you are an Australian company, contact the Australian office of Wizard of Ads at infoaust@wizardofads.com.)