What's the Biggest Mistake Businesses Make in Their Advertising?

They don't live up to their promises. The customer comes in with expectations set by the ads, and leaves disappointed. Not only did the advertiser waste his money, he's actually damaged his image in the minds of people who are now much less likely to become customers.  No amount of advertising will overcome a bad customer experience.

Wizard Partner, Mike Dandridge

Now take a look at your ads. Are you over promising?