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Tuesday
Aug122008

Creating Loyal Customers

"What are you doing to not only satisfy but delight your customers?

Are you looking at every touch point, every interaction, every click on your website? Are you creating personas and making sure each one has a positive total customer experience?

Remember, everything is marketing. But you don't have to do it alone.

The art of balancing a complete marketing strategy takes time and practice. Trust us, as long as you give yourself enough time, keep your eye on the big picture, and assemble a strong team to pay attention to every detail, you'll not only have more customers, you'll have happier, more loyal customers."

- page 171, The Soccer Mom Myth by Michele Miller and Holly Buchanan

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