Creating Loyal Customers
Are you looking at every touch point, every interaction, every click on your website? Are you creating personas and making sure each one has a positive total customer experience?
Remember, everything is marketing. But you don't have to do it alone.
The art of balancing a complete marketing strategy takes time and practice. Trust us, as long as you give yourself enough time, keep your eye on the big picture, and assemble a strong team to pay attention to every detail, you'll not only have more customers, you'll have happier, more loyal customers."
- page 171, The Soccer Mom Myth by Michele Miller and Holly Buchanan
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