Monday
Aug182008
Strategy - The Secret to Advertising Success
"Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy." - Roy H. Williams
Posted on
Aug 18, 2008
Aug 18, 2008 in
Copy,
Strategy,
Words of Wizardom |
Copy,
Strategy,
Words of Wizardom | 

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