Navigation
Wizard of Ads Australia

p: +61 7 4728 4866
e: craigarthur@wizardofads.com
m: 0417 780 882

Based in Townsville, Australia, helping businesses in Australia, New Zealand, The United States and Canada. Do you need help?

The Wizard Chronicle

The Wizard of Ads Newsletter
Subscribe it’s FREE

Online Training
Search This Site
Categories
We Support
« Marketing to Employees | Main | Dealing With Rejection »
Monday
Aug182008
Posted on DateAug 18, 2008

Strategy - The Secret to Advertising Success

"Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy." - Roy H. Williams

PrintView Printer Friendly Version

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
Alert
Comment Moderation Enabled
Your comment will not appear until it has been cleared by a website editor.

Notify me of follow-up comments via email.