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Friday
Aug292008

Impact Quotient

Do you typically assume that people are paying attention when you speak?

The key to being understood is to raise the impact quotient of your message.

The higher the impact quotient of your message, the less repetition is required to enter into declarative memory.

The higher the impact quotient, the bigger the scene painted on the visuospatial sketchpad of working memory in the dorsolateral prefrontal association area of the brain.

Roy H. Williams

Need help raising the impact of your message?

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