Your Potential Customers are Drowning in Ads

"The average urban dwelling American sees up to 5,000 advertising 'messages' -- from T-shirts to billboards -- every day. That compares with 2,000 thirty years ago." - CBS Sunday Morning, March 30, 2008. Source: Yankelovich, Inc.

This means your message on an average day, is competing with 4,999 others.
So how can your message cut through in that ever deepening sea of advertising? 

Your options?
1. Increase the frequency of your ads
    (This costs money and adds to the noise)
2. Increase the impact quotient of your ads.
    (This takes great strategy and persuasive writing)
3. Do both.
Which will you do?

PS. Doing none of the above will result in declining sales.