Big Business Use Boobs and Butts in Advertising. Should You?

Advertising starts only when you gain the attention of the reader, listener, or viewer.

So how do you get that attention?

The mind of the customer is a glorious thing. Every waking moment it is scanning, scanning, scanning the horizon for things of interest. The common, the mundane, the average, the predictable are ignored; the unusual, the intriguing, the fascinating are immediately spied and examined.

If your goal is to cause the customer to willingly give you her attention, isn’t the answer obvious? You must offer her a thought more interesting than the thought that currently occupies her mind.

This does not require shouting. It requires art. 

- Roy H. Williams, the Wizard of Ads

Many ads by big business feature boobs and butts to gain attention. So should you try this strategy?

As Wizard Partner Michele Miller says, “Give a man an ad that features boobs – his brain zeroes in on the target and tells him, “Oh look – boobs.” Give a woman the same ad, and her brain says, “Oh look – that’s kind of degrading.”

Neither brain says, “Oh look – a great product.”

It’s still a waste of money for a company of any size, but the big boys can afford it. You can’t.”

Read Michele’s full article, “3 Reasons Why Boobs & Butts Will Always Matter In Advertising.”