Our Ads Make Cash Registers Ring
A little bit of chest thumping…. please indulge me.
Feed back from clients both positive and negative should always be welcomed.
Today I received this from one of my clients…
From: The Tint Professor
Subject: RE: Radio
Date: 17 November 2009 7:33:19 AM AEST
To: Craig Arthur <craigarthur@wizardpartners.com.au>
Thanks, that 077 is a great ad and needs to run over Summer as we are booking 1-2 weeks out now!!! Great ad explains it perfectly, well done.
People tell me all the time your ads are great……………….l wish l could take the credit!!!!
Regards
Ric
It is good to get the feedback, “People tell me all the time your ads are great.”
But it is, “we are booking 1-2 weeks out now!!!” is what determines a great ad.
When you consider my client has 9 tint shops, open 6 days a week, and has the capacity to do 105 car window tints a day… 1-2 weeks of bookings is awesome.
A great ad is simply a by-product of a thorough Uncovery. From the Uncovery flows the strategy, and the message that is relevant to potential customers. Writing the ad is then the easy bit.
Do you need ads that make your cash register ring?
Advertising
Reader Comments (1)
Congratulations, Craig! Though I'm not surprised, having read and heard some of those terrific ads you've created over the years. We always ask our clients, "How will you measure success?" but sometimes never ask ourselves that same question. I'd say emails like THIS are the answer.