Developing the Five Senses of Your Business

The Personal Experience your customers have with your business determines if they will return.

Are you losing business because of dirty toilets, gossiping staff members, stale odors, unclean carpets, peeling paint work, and unkempt car parks?

Unfortunately as a business owner you become too close to your business premises. You don’t see the place as do your customers.

To give you a hand Wizard Partner Dave Young will help you look at your business through 5 different lenses, or senses.

Here is an excerpt from Dave’s article, Sniffing for Market Share.

Come to your 5 senses!

Sight - Look at color schemes, newness and condition of things like carpet, paint, ceiling tiles.

Touch - What is the tactile environment like? Are the carpets plush, the surfaces of countertops clean, the bathrooms spotless?

Smell - What are the odors wafting through the air in your competitor’s shops?

Taste - You don’t have to be in the restaurant business to delight people with something tasty. Spend a couple of hundred bucks on a Nespresso 1-cup gourmet coffee maker and see what happens!

Hearing -  Close your eyes and make mental notes about what you hear going on around you in your business and your competitors’. Do you hear office staff gossiping on the phone or using bad language?

COMPARE - After you have notes on all 5 senses, you can easily rank your competitors according to how well they do on each sense. Then, look for ways to improve your own place.

Would you like the worksheet?

Subscribe to my newsletter list (Top right navigation bar) and I’ll email you a handy PDF worksheet that you can print out to use for your own sniffy-tasty-feely-sparkling-earcandy research project. Be sure to let me know how it works for you!

Read Dave’s full article… Sniffing for Market Share.