Your Cred­i­bil­ity Invest­ment Must Rein­force Your Mes­sage

It is easy to make a promise. But do you consistently deliver on all you promise?

It is easy to write glowing ads about your business. But are your ads based on reality or fiction?

“It seems that most busi­ness own­ers want to con­trol the cus­tomer rela­tion­ship. But this con­trol­ling behav­ior breeds the habit­ual corporate-speak of hype and chest-thumping clichés that con­sumers have come to loathe and reject.

(When it comes to currencies that buy credibility)… the more you risk, the more believ­able your mes­sage becomes.

Your cred­i­bil­ity invest­ment must rein­force your mes­sage. And you won’t be able to pur­chase cred­i­bil­ity unless you stay true to your­self.  In other words, if your busi­ness can’t sup­port what you’re sig­nal­ing, then don’t send that par­tic­u­lar sig­nal. Redi­rect your resources.” - Tom Wanek being interviewed by Jeff Sexton.

Read the full interview by Jeff Sexton…  Tom Wanek Questions For Currencies That Buy Credibility