2 Types of Customers: Relational v. Transactional

In Making Ads Work we discussed the Two types of Shoppers: Relational v. Transactional.

My good mate and fellow Wizard of Ads Partner Tim Miles has posted a quick audio of this important concept.

Here is a snippet:

At Wizard of Ads, my partners and I have been teaching the differences between transactional (the first group) and relational (the second) since 2003. Would you like to see what I mean by relational and transactional? In just 2:27, I think you’ll recognize the characteristics.

Read Tim’s article… Customers: Relational, Transactional, Social

2 Types of Customers: Relational v. Transactional from Tim Miles on Vimeo.

Tim has been doing much work on his site The Daily Blur you should check it out.