Should You Reduce Your Advertising?

“Reducing advertising costs when business starts to slow down will only accelerate a sales slump, not save your profitability.” David Bangs & Michael Halliday

When business starts to slow, it is the perfect time to look at optimizing your advertising, not reduce it.

Look first to what you are saying in your ads. Increase the salience or relevance of your message.

Second, review your choice of media and scheduling.

And remember… advertising optimization is something you should be doing all the time, not just when things slow.

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