Business Problem Topology

Revolutionise your business in three easy steps.

Tom Wanek will tell you how…

The success of your business is related to standing out, not fitting in. But far too often, business owners dive headfirst into the pitfall of looking within their own industry for ideas and inspiration.

Unfortunately this approach leads to stagnant and stale marketing. But jogging your brain cells and creating a marketing revolution is easy when you apply a little Business Problem Topology.

Business Problem Topology is the process of identifying a parallel but unrelated business or category that faced a similar challenge, and adapting their solution to overcome yours.

Here’s how to apply Business Problem Topology to your business:

Step One: List out the defining characteristics of a challenge you confront within your own industry. What problems are inherent in selling your products or services? What attitudes or responses have become commonplace?

Step Two: Identify a parallel but unrelated business category that shares these same defining characteristics.

Step Three: Look for ideas, inspiration and solutions, and apply what you’ve discovered.

For a business example please read Tom’s article… Create a Marketing Revolution In Just Three Easy Steps

PS… Need a revolution? Wizard of Ads can help  apply Business Problem Topology to your business.