Money is Flooding to Lower Ticket Items

“DISCOUNT retailers and fast-food chains are cleaning up at the expense of upmarket competitors as the economic decline drives shoppers to cut household budgets.” - from the Australian online. Article titled, Discounters, fast-food chains revel in tight times.

McDonalds sales are soaring. So too Dominos. People are still eating out… just not as often and spending less per meal.

Starbucks is closing stores. People are still drinking coffee… just not as often and at cheaper coffee shops.

First and Business class passengers are moving into economy. Economy passengers are moving to low cost airlines. People are still flying… just not as often and when they do in cheaper seats.

Department store Myer is losing customers to lower end retailers. People are still buying clothes just not as many and at lower prices.

Question: Where do your products and services sit on the price scale?

How can your business take advantage of this shopping shift?