Below is an excerpt from an article by Wizard Partner Jeff Sexton titled A Yellow Page Ad for the 21st Century first published at Australian Small Business.

A whole generation went digital and then up-sold the Google habit to their parents and grandparents. 

The Internet is now where everyone turns to first when they have a question or a problem or a buying itch they want to scratch.

This Google-ification means a Web presence today is more important to your business than a Yellow Page ad was 10 years ago.  Think about that when considering your Website budget.

In other words, if someone types in your city’s name and whatever keywords define your product/problem/solution into Google, will your business come up in the first page? 

If search is the new Yellow Pages, do you even have an ad in the book?  And would your ad make someone want to call you?  If a prospective customer actually searched on the name of your company, would they find the answers they’re looking for when they land on your Website?

The Basics of Establishing a Web Presence

The good news is that building a respectable, lead and business generating Website can usually be done for less than what you used to pay for Yellow Page ads.

Continue reading A Yellow Page Ad for the 21st Century