How to Optimize Your Website Copy
Optimizing Copy - a 10 Step Process by Bryan EisenbergOptimizing websites can be a daunting task. So many options and variables. What to do first? What will give you the biggest improvement?
Wizard of Ads Partner and Future Now Inc founder Bryan Eisenberg has now made the process a whole lot simpler… thanks to his article Optimizing Website & Landing Page Copy - A 10 Step Process.
The 10 steps according to Bryan…
When evaluating and improving copy I work through these 10 steps one at a time.
1. Headlines
2. First Mental Image
3. What’s in it For Me
4. Check for We-We
5. Remove the Black Words
6. Reformatting for Readability
7. Improve Your Verbs
8. Wording in Links in Calls to Action
9. Words Exist in Other Places Than Just Your Copy
10. When All Else Fails - Use the Sucking Wind Checklist
Some steps may sound obvious, some may sound a little strange… “Check for We-We!”.
Bryan explains each step in the full article.
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May 25, 2009 Around the Web, Copy, Online Bryan Eisenberg, Website Copy Share Article
Reader Comments (1)
In optimizing your web copy, you should use benefit driven headlines and bullet points. You should also use H1 and H2 tags, as well as plenty of keywords, for search engine optimization in order to get tons of free advertising from the major search engines. You may want to consider using audio, video, and pictures, but these should be tested as they are not always helpful.