Maximize Your Google Adwords Investment with These 6 Tips
I am a big fan of WebProNews. Great content. Interesting Interviews. Practical Ideas.
In one of their latest articles titled, Google Shares 6 Ways to Maximize Your AdWords Investment they share some simple yet valuable ways to optimze your online marketing dollars.
Tips one and two specifically target value seeking customers. Well suited advice in tough times. While tips three to six are relevant at all times.
I have highlighted my favourite tip. Something every business owner needs to concentrate on, be it face-to-face, online, or in store.
The Six Tips
1. Focus your ads on low prices and savings.
2. Use value-related keywords.
3. Make sure your ad groups are targeted and relevant.
4. Don’t waste money on irrelevant clicks.
5. Make it easy for customers to buy.
6. Focus your money on your high-performers.
Jun 1, 2009
Reader Comments (1)
Thanks for sharing that article. Its my opinion that an Adwords campaign can't be optimized without 4 key softwares. Not possible.
>1. Focus your ads on low prices and savings.
>2. Use value-related keywords.
You can't pick 10 keywords and start an adwords campaign. You'll only end up paying $5 per click if you try that. So you need long tail keywords. 1000-5000 of them per campaign. Can't be generated without a software.
Thats software # 1.
>3. Make sure your ad groups are targeted and relevant.
The best practise has become: one keyword per ad group. So if you have a 1000 keywords, you need to create a 1000 ad groups. Can't be done manually. Thats software # 2.
>4. Don’t waste money on irrelevant clicks.
>5. Make it easy for customers to buy.
Tracking. You need a tracking software. Luckily - a good tracking software is available for free.
>6. Focus your money on your high-performers.
Google also takes into account - the quality of your landing pages. If you use just one single landing page for all your 1000 keywords - none of your ad group will be a high performing ad group.
Each landing page has to be customized with the keywords people search for.
One can't possibly create a 1000 landing pages. So she has to use a dynamic landing page generating software.
So - PPC is not something anyone can start. It requires an investment in 3-4 good quality softwares. Plus a tuition you have to pay to Google - while you figure out how to best use the softwares and tweak the campaigns.
Its a tough cookie to crack...