Are You Thanking Your Happy Customers? You Should Be!

By Michele Miller

Excerpt: As a business owner, how many times do you think of offering a discount or a gift card to a disgruntled customer as your way of saying, “We’re sorry”?  How many times have you thought of doing the same as a nice surprise for a customer who’s been especially pleasant to deal with? You already have a happy customer in the palm of your hand – why not cement that relationship by going over the top to say “Thanks for just being you”?

Read the full story: New Balance Likes Me… They Really Like Me!