Who is your potential customer?

If you answer, “everyone”, your business is destined for mediocrity at best.

It takes courage to stand tall and openly tell a group or groups of people that your product, business or service is not for them.

“It’s not what you include, but what you exclude that defines you.” - Roy H. Williams

“By choosing which customers to lose, your business creates a point of differentiation that’s needed to successfully compete against your competitors. Remember, your company’s success is related to standing out – not fitting in.” - Tom Wanek

Need an example?

Read Tom’s post, Choosing Which Customers To Lose.