4 Tips to Help Your Copy Hold Attention

By Wizard of Ads Partner Bryan Eisenberg

The Core Idea

Edit. Edit. Edit.

4 tips to hold the attention of your readers.

1. Remove unnecessary words. In writing, less very often is more. When there are fewer words, each stands out more prominently. If you don’t really need a word, take it out.

2. Edit for rhythm. All short or all long — no variation gets monotonous. It will bore your reader, who will then proceed to tune out you and your message.

3. Consider combining sentences. If you take multiple sentences to make a point, see if you can combine them and use fewer sentences.

4. Rearrange thoughts for a better flow. You need a logical flow of ideas in your writing. It must be easy for the reader to stay with your thinking.

Read the full article… Bitter Taste, Sweet Results by Bryan Eisenberg (first published at www.clickz.com)

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