Which One Would You Choose?

“Never assume that other people make decisions using the same criteria you use. A product comes in two sizes. A 10 ounce package costs a dollar. A 40 ounce package costs 2 dollars. Half the people will buy the 10 ounce package because it’s cheaper. The other half will buy the 40 ounce package because it’s cheaper.”

From the Rabbit Hole of the Monday Morning Memo by Roy H. Williams

You can sell more by appealing to multiple decision making criteria.