Don't be Timid... Put Your Assets on Show

By Wizard Partner, Tom Wanek

Are you leveraging your assets full tilt?

In this edition of Monday Morning Marketing Quote, I explain the danger of forcing your customers to dig for buried treasure. Today’s quote is from Gregory Burns and his book, Iconoclast: A Neuroscientist Reveals How to Think Differently.

“When confronted with information streaming from the eyes, the brain will interpret this information in the quickest and most efficient way possible. Time is energy. The longer the brain spends performing some calculation, the more energy it consumes. Considering the brain runs on about 40 watts of power (a lightbulb!), it doesn’t have a lot of energy to spare.” – Gregory Berns