How to Reap the Rewards of Social Media...
Without knowing anything about Twitter, Facebook, Myspace, Youtube or WOMF.
“While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.” - Jef I. Richards, University of Texas Advertising Department
Q. What is “word-of-mouth” advertising?
A. Positive word-of-mouth is triggered when a customer experiences something far beyond what was expected. Slightly exceeding their expectations just won’t do it.
Q. So how do you reap the rewards of social media without knowing anything about the social media delivery vehicles?
A. Create a customer experience that repetitiously and systematically exceeds customers expectations. Do that and your customers will spread the word via word of mouth and social media.
Social Media Revolution 2 is a great video to watch. It is also a great viral ad for the book Socialnomics by Erik Qualman. Qualman has created a video worth talking about.
Now go create a business worth talking about, and let social media do the rest.
Advertising