EXTRA EXTRA! Get something extra! (But you will have to pay for it... )

By Sarah Ripley

Here’s the scenario…

I have been a loyal, passionate and forever grateful customer of a sushi cafe since its opening a few years ago. Add this to the undying feeling that I, personally, contributed greatly to its quick expansion from a small, dingy cafe to a sparkly three-shop business enterprise in only a few years through consistent patronage and being an inside champion - converting sushi lovers and even mere likers to this particular sushi shop’s greatness.

Alas… this relationship is no longer existing... as my latest experience will no doubt be my last. Due to a common mistake many businesses make when they forget about the customer and view them with dollar signs above their heads.

Here’s the problem… click to read more