Thursday
Mar102011
It’s Not Da Vinci, But it is Different!
By Sonya Winterbotham, Wizard of Ads Partner
Wicked Campers are synonymous with controversy. It sticks to the brand like glue, but then again so far, so does success.
Since its 2001 birth in Brisbane the Wicked Campers brand has motored into 9 countries around the globe.
Where the brand is headed in the next decade I’m not sure. It has most recently been dogged by safety concerns and continues to receive negative publicity relating to recent marketing that stretches the advertising boundaries.
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