Have You Effectively Trained the Trained? – Part 1

By Sarah Ripley, Wizard of Ads Partner

Rule 1. No small talk with the customers. Got it!Having “good customer service” is one of the most overly mentioned promise statements businesses make when asked what their competitive advantage is.

But what exactly is “good” customer service? How do we measure it? Does it differ for each individual? And most importantly – how do we instil this core structure into employees?

Customer service covers a wide spectrum of meanings; how your employees interact in order to close a sale/make PEF¹ more enjoyable, reduce cognitive dissonance², etc with your clients/customers.

When it comes to training employees on “good customer service” however, you aren’t training them a basic set structure (although it can be based on this). It is primarily, what indications to look for from a customer/client that outlines to the employee how they, (the customer), wish to be interacted with. 

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