Smoking Kills (Curb Appeal)

By Tim Miles, Wizard of Ads Partner

I had just finished meeting with a client in Illinois when I headed to one of my favorite spots for lunch.

It has everything: 

• Great ambience? CHECK.
• Great food? CHECK.
• Planter by the front door filled with cigarette butts, empty packs and trash? CHECK.

It’s a shame … because all the great advertising in the world won’t overcome me sharing that photo on facebook.

My friend Darren replied, “If their planter looks like this, it’s a good indication of what their kitchen looks like!”

Eww.

My business partner Mike Dandridge – an expert on how businesses improve customer experiences – taught me the term for this:

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