Diamonds Are a Guys Best Friend… if You’re These Guys!
By Sonya Winterbotham, Wizard of Ads Partner
Today I’m reading the Alchemist.
It may in fact become the first book I will finish in one day… Not that 167 pages is a big challenge but my reading pace tends to be that of the tortoise and not the hare. For those, who have waited far too long to read the Alchemist it is a story about following your Personal Legend, following your dream and doing what you were born to do. I believe these two men are doing just that…
David Everett and Ian Brookes are jewellers. They are not men who use moulds or machinery to make mass produced pieces shipped to chain stores around the country. David Everett and Ian Brookes are true craftsmen, with hands born of skill and eyes formed of precision they meticulously, lovingly, proudly produce the most spectacular pieces of jewellery crafted by hand.
But that is not why I want to share the EverettBrookes story. These men possess something else…
In following their Personal Legend, they have built a business model that shows great incite into understanding their customer’s needs, wants and behaviours.
So here is what EverettBrookes understand, and how they do things differently:-
Customer Experience
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