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Thursday
Mar312011

The Persuasive Power of Emotions

By Tom Wanek, Wizard of Ads Partner

Marketing Emotions

Features and benefits — the nuts and bolts of marketing — are a piece of cake, right? Well, maybe not.

First, answer this: Are you tapping into an emotional benefit that drives your customer’s desire — one that your customer is willing to pay for?

Anger and fear… joy and sadness… trust and disgust… anticipation and surprise.

Ah, yes, identifying and speaking to a meaty, emotional benefit is a bit trickier. But the reward for mastering this task comes in the form of increased sales.

Ad copy that speaks to a dominant, driving emotion is much more powerful and persuasive than [Continue reading…]

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