One day when I was struggling to figure out if my company had a story that was uniquely and wonderfully its own, my friend Mike Webb said to me, “It’s hard to read the label when you’re inside the bottle.” So I began asking people “outside the bottle” what they saw. When I finally convinced them I wasn’t going to be angry with them no matter what they told me, I was stunned by their clarity of vision. In fact, I’m still stinging from it, because half of what they said made me feel great, the other half cut me to the heart. But the advice Mike gave me was wise.
And now I give it to you.