The 5 Minute “Me Too” Test

By Sonya Winterbotham, Wizard of Ads Partner

This test is courtesy of a dear friend and colleague Geoff Bickerton.

Writers are always asking for a businesses Point of Difference… Well this makes it easy! 

Grab a pen.

Some paper.

Draw a table. 

In the top left hand corner write the name of your business.  Underneath it list down every little bit of info you put into your marketing.  It might be a price point, a guarantee, a level of service, product range, opening hours etc.

Done?

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